SERAINA LAREIDA

Seraina Lareida is a young Swiss designer and artist currently based in Bern/Switzerland. After one year living and working in London, she returned to Switzerland in order to accomplish her MA in Product Design at the ECAL in Lausanne.
Ever since, she has been exhibiting her work at renowned places like Design Miami Basel, Bikini Berlin, Maison&Objet Paris, ISPO Munich, Salone Internazionale del Mobile Milan, Musée de Design et d’Arts Appliqués Contemporains Lausanne and presently at Paris Museum of Decorative Arts.
In her design and artistic activity, she is initiating own projects in collaboration with renowned companies, local manufacturers, design labels and art galleries.
“I appreciate the fact that radical ideas and novel aesthetics in the state of art require no new technology but evoke from fresh thinking and the willingness to experiment. In this sense, I don’t see art as being decorative but as revealing a different way of conveying ideas – in fact one that could bridge the world of knowledge and insight.”

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